“World is BOOM” campaign.
Is BOOM present in more than 60 countries and has over 35,000 professional freelance photographers worldwide? Do we produce high volume photos globally? Let’s show it and let BOOM’s photographers have fun!
In my opinion BOOM should create an awareness campaign through Instagram and Facebook, where BOOM photographers have to publish their photos (rigorously taken specifically for the campaign) of them shooting something of their beautiful country.
The hashtag they must use is #worldisboom. Than they should use an hashtag associated to the country (for example #boomimageagencyaustralia)
This campaign allows to find fresh talent and build brand awareness at the same time. And – why not – it could be a beautiful campaign to create in collaboration with partners such as Airbnb and it could be useful to establish a collaborative business relationship.