Nonprofit association for the defense of people in difficulty.
Creation of the Logo, Brand Identity, Brochure, Flyer, Website, online and offline Communication Strategy.
The first step has been the Brand Design. It consisted of transforming the key concepts of the client’s world into a great, useful and recognizable logo.
Through this composition of images I created the mood of my client’s world, for the purpose of presenting the concept.
Starting from mood board and key concepts, I created visual formats from which to build and design the final logo.
Key concepts are enclosed in a visual brand and are accompanied by the name, built with a modern and geometric character that recalls professionalism and reliability.
The second step of this project has been the Web Design and subsequent creation and development of the website.
Impact web design on the WordPress platform.
The result was obtained through a careful graphic study of the web design and an accurate selection of the photographs to be used.
Great attention has been paid to the organisation of the content, in order to make the website easily accessible and well indexable.
The last step in this project has been the design and planning of the communication (online and offline) and its strategy.
Online Strategy – Social Media
Creation of social pages on Instagram & Facebook, designing images and content.
Offline strategy – Flyer & Brochure
Adobe XD – Adobe Illustrator – WordPress – HTML – CSS
Brand Design – Web Design – UX/UI
Luca Forlani – LemonLab