Avvocato Solidale

Nonprofit association for the defense of people in difficulty.

Creation of the Logo, Brand Identity, Brochure, Flyer, Website, online and offline Communication Strategy.

BRAND DESIGN

The first step has been the Brand Design. It consisted of transforming the key concepts of the client’s world into a great, useful and recognizable logo.

Mood Board

Through this composition of images I created the mood of my client’s world, for the purpose of presenting the concept.

Colour Palette

Logo Creation

Starting from mood board and key concepts, I created visual formats from which to build and design the final logo.

Logo Design

Key concepts are enclosed in a visual brand and are accompanied by the name, built with a modern and geometric character that recalls professionalism and reliability.

Mockup

 WEB DESIGN

The second step of this project has been the Web Design and subsequent creation and development of the website.

Website

Impact web design on the WordPress platform.
The result was obtained through a careful graphic study of the web design and an accurate selection of the photographs to be used.

Great attention has been paid to the organisation of the content, in order to make the website easily accessible and well indexable.

COMMUNICATION

The last step in this project has been the design and planning of the communication (online and offline) and its strategy.

Online Strategy – Social Media

Creation of social pages on Instagram & Facebook, designing images and content.

Offline strategy – Flyer & Brochure

SKILLS

Adobe XD  – Adobe Illustrator – WordPress – HTML – CSS

CATEGORIES

Brand Design  – Web Design – UX/UI

COPYRIGHT

Luca Forlani – LemonLab

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